Springer/ Hannity Debate

This is good stuff... Matt Bergantino (who did write a great story about QCF Mag for Cincinnati Magazine) went to the Jerry Springer/Shawn Hannity debate last weekend at Argosy. This is one of the things that he had to say...

But we are idiots who want to connect with each other: The Springer and Hannity brands are so popular because they help people argue with their in-laws. If you can't stand your liberal meathead son-in-law, listen to Hannity and get all the ammunition you need. Meanwhile, your son-in-law will be listening to Air America. Then when you meet over the dinner table, you can re-enact what you've heard. In this way, these gratingly dumb celebrity pundits provide a script we can use in our real life. And that's a fast track to brand loyalty.

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