QCF Brand designer to Brand N. Cincy Convention and Visitors Bureau
In an effort to support Cincinnati-based businesses as it promotes them, the Northern Cincinnati Convention & Visitor’s Bureau has selected Cincinnati’s Aranzamendez Design to develop an upcoming branding campaign.
The new brand identity, which the bureau plans to unveil in January, is part of a $250,000 marketing plan aimed at bringing more tourism and convention dollars to suburban Cincinnati. Regional branding is a hot trend in Ohio, with Northern Kentucky, Cincinnati USA and Warren County among other entities that have turned to branding.
“We felt that strategic branding was the best way to present the many benefits of staying and playing in Northern Cincinnati,” says Northern Cincinnati CVB Director of Marketing Jeff Blom.
“Aranzamendez Design will help us bring even more tourism and convention dollars to our region, and we’re supporting Cincinnati’s creative class by working with a local branding agency.”
Each year, the NCCVB promotes Cincinnati’s suburban areas through regional advertising campaigns. In 2006, the bureau’s new brand identity will reach potential northern Cincinnati visitors in Indianapolis, Columbus and other Midwestern cities.
Branding – Not Just For Nike Anymore
The NCCVB is not alone in their efforts to sell a region with a unique brand identity. Austin, Texas - which recently garnered attention when the unofficial slogan – “Keep Austin Weird” became popular – is widely known as the Live Music Capital of the World. Tourism in Austin generated more than $3.3 billion in the Texas capital in 2001.
Blom hopes to help develop a similar buzz throughout the Midwest for Northern Cincinnati, building upon the recognition generated by Cincinnati USA Regional Tourism Network’s new brand, which features the slogan: “Cincinnati: All Together Surprising.”
“If travelers are invited to ‘Experience Columbus’ and told ‘It’s So Easy To Do So Much’ in Indianapolis, we need something that makes Northern Cincinnati stand out for today’s tourists,” Blom says.
“If Northern Kentucky is branding itself as ‘The Southern Side of Cincinnati’, and Warren County is known as ‘Ohio’s Largest Playground’, then we need to form an identity for Northern Cincinnati within our region,” he continues. “Meeting planners and leisure travelers need to know who we are.”
About The Northern Cincinnati CVB
Founded in 2004, The Northern Cincinnati Convention and Visitor Bureau’s mission is to promote and sell Cincinnati by encouraging visitors, meetings and conventions to stay in Northern Hamilton County. The Northern Cincinnati CVB represents 50 hotels and over 6,000 hotel rooms in 8 suburban Hamilton County communities and over 300 business and regional attractions throughout Ohio, Kentucky and Indiana.
About Aranzamendez Design
Aranzamendez Design, founded in 2004 by Arlene Aranzamendez, specializes in brand consulting for clients like the Contemporary Arts Center, Queen City Coffee and The Party Source. Previously, Aranzamendez worked as a Senior Designer for Libby, Perzyk Kathman (LPK) in Cincinnati, where her projects included designs for Pantene, Head & Shoulders and Herbal Essences.
The new brand identity, which the bureau plans to unveil in January, is part of a $250,000 marketing plan aimed at bringing more tourism and convention dollars to suburban Cincinnati. Regional branding is a hot trend in Ohio, with Northern Kentucky, Cincinnati USA and Warren County among other entities that have turned to branding.
“We felt that strategic branding was the best way to present the many benefits of staying and playing in Northern Cincinnati,” says Northern Cincinnati CVB Director of Marketing Jeff Blom.
“Aranzamendez Design will help us bring even more tourism and convention dollars to our region, and we’re supporting Cincinnati’s creative class by working with a local branding agency.”
Each year, the NCCVB promotes Cincinnati’s suburban areas through regional advertising campaigns. In 2006, the bureau’s new brand identity will reach potential northern Cincinnati visitors in Indianapolis, Columbus and other Midwestern cities.
Branding – Not Just For Nike Anymore
The NCCVB is not alone in their efforts to sell a region with a unique brand identity. Austin, Texas - which recently garnered attention when the unofficial slogan – “Keep Austin Weird” became popular – is widely known as the Live Music Capital of the World. Tourism in Austin generated more than $3.3 billion in the Texas capital in 2001.
Blom hopes to help develop a similar buzz throughout the Midwest for Northern Cincinnati, building upon the recognition generated by Cincinnati USA Regional Tourism Network’s new brand, which features the slogan: “Cincinnati: All Together Surprising.”
“If travelers are invited to ‘Experience Columbus’ and told ‘It’s So Easy To Do So Much’ in Indianapolis, we need something that makes Northern Cincinnati stand out for today’s tourists,” Blom says.
“If Northern Kentucky is branding itself as ‘The Southern Side of Cincinnati’, and Warren County is known as ‘Ohio’s Largest Playground’, then we need to form an identity for Northern Cincinnati within our region,” he continues. “Meeting planners and leisure travelers need to know who we are.”
About The Northern Cincinnati CVB
Founded in 2004, The Northern Cincinnati Convention and Visitor Bureau’s mission is to promote and sell Cincinnati by encouraging visitors, meetings and conventions to stay in Northern Hamilton County. The Northern Cincinnati CVB represents 50 hotels and over 6,000 hotel rooms in 8 suburban Hamilton County communities and over 300 business and regional attractions throughout Ohio, Kentucky and Indiana.
About Aranzamendez Design
Aranzamendez Design, founded in 2004 by Arlene Aranzamendez, specializes in brand consulting for clients like the Contemporary Arts Center, Queen City Coffee and The Party Source. Previously, Aranzamendez worked as a Senior Designer for Libby, Perzyk Kathman (LPK) in Cincinnati, where her projects included designs for Pantene, Head & Shoulders and Herbal Essences.
posted by Queen City Forum Mag @ 3:07 PM
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